Altesh Baijoo is the Chief Marketing Officer at Rainfin, South Africa’s leading online lending marketplace that connects lenders directly with individual, business or corporate borrowers. Launched in 2012, in response to the increased cost of traditional lending. RainFin was South Africa’s first lending marketplace. It pioneered a viable alternative for quality borrowers looking for access to finance and lenders looking for returns that are higher than fixed deposits or the stock market. RainFin’s vision is to remove traditional costs or barriers for borrowers and lenders through innovative technology, thereby creating a truly transparent and fair marketplace.